Gotta Be Bad to be Good is a freeform script style I have been developing for the past few years. This style is a loose mix of upper and lowercase letterforms. When the piece was only 3 words it needed more interest and was changed into a play on words. After getting the rhythm and flow worked out for Gotta be Bad to be Good I decided to change the visual read to something a bit more complex with flourishes and swirls. The final result is quite different than the initial sketch and definitely more interesting to view.
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